Marketing Associate

The Marketing Associate will be responsible for managing social media and assisting with special marketing campaigns, including photo shoots, awards submissions, and other ad hoc projects relating to LUDC marketing initiatives. 

 This role reports to the Director of Marketing and will interface frequently with the Chief Operating Officer, CEO, Creative Director, and other members of the design team. To be successful in this position, one must be a self-starter, with a can-do attitude who has at least 1 year of experience in social media marketing, organic social growth, and content strategy. 

We want someone who loves getting others excited about what’s going on in the firm. Outstanding communication skills are a must. We believe in doing great work and telling everyone about it. If you are enthusiastic, full of energy, and motivated to share the work of our talented firm, you will love joining our team.

 

Education, Experience, and Skills

·       Bachelors degree in Marketing, Communication, Journalism, English, or similar

·       1 year of experience in social media management and content marketing

·       Strong proficiency in the use of Instagram, Facebook, Linkedin, and Pinterest

·       Working knowledge of Google Analytics

·       Some experience with Facebook Business Manager

·       Some experience with WordPress

·       Experience with editing software a plus

o   Final Cut Pro

o   Lightroom

o   Canva

o   Photoshop

o   InDesign

o   Mobile content creation, editing apps

·       Working knowledge of social media scheduling tools, like Buffer, Sprout Social, Hootsuite, or Iconosquare

·       Photography experience a plus

 

 

Main Responsibilities 

·       Create content, both digital and traditional

§  Content includes: social media posts, Instagram stories, Reels, social media video

§  Assist Marketing Director with coordination of project photoshoots, including attendance for the capture of content on iPhone and professional camera for use in social media (photography, video)

§  Set up in-studio photoshoots to promote major marketing initiatives, our process, and our people

§  Design graphics for social media, blogs, and other digital platforms

§  Contribute to new ideas for social posts and additional online content according to analytics and trends

·       Implement social media marketing strategy 

§  Schedule and post daily, weekly, and monthly according to editorial schedule on all active social media platforms

§  Review comments, likes, shares and engage with followers 

§  Identify opportunities for improving social media following and engagement by reviewing reporting weekly and bringing new ideas forward in Marketing meetings

§  Ensure all posts and comments adhere to Laura U brand guidelines 

·       Work alongside Marketing Director to develop comprehensive, holistic project promotion plans

§  Attend photoshoots at project installs, showroom visits, and in studio to generate social content

§  Ideate, create, and deploy MailChimp campaigns at least 2x per month

§  Collaborate with the team to develop the story behind every project

·       Assist with content marketing, outside of social media

§  Coordinate marketing events under the direction of Marketing Director

§  Contribute to new ideas for social posts, and additional online content according to analytics and trends

·       Assist Marketing Director with compiling materials needed for editorial pitching and award submissions

§  Curating photography folders and completing project briefs

§  Work with Director to promote all published editorial and award wins to social media

·       Assist in managing a seasonal intern, delegating task-driven duties, like social media scheduling

 

To apply, please send your resume to careers@laurau.com.