New Construction


We believe that interior design is deeply personal. A well-decorated room has a distinct energy, contrast, and tension – it makes you feel something. The key to great design is in creating the meaningful connection you have with a space. 

At Laura U, our mission is to design beautiful legacies for our clients. Your family, your passions, your lifestyle…these make up the creative thread that connects all the parts of the process together. As a new construction designer, we advocate for your design preferences every step of the way. Our team of talented interior designers ensure the design of your home flows, functions, and looks fabulous!

Who is new construction interior design right for?

New construction interior design is perfect for homeowners who are building a new home and want to customize every detail. They desire a home that authentically reflects their personal values, distinctive tastes, and lifestyle. We work with your build team to design and customize a home that tells your unique story.

Why should I consider hiring a new construction designer?

A new construction designer helps guide you to the home of your dreams. We work with you to find the best builder, architect, and landscaper for your project. From architectural details to space planning and finish selections, we handle all aspects of your new construction project.

Communication is one of the biggest challenges in a new construction project. As your liaison and project manager, we serve as your “go-to” person during the building process. We communicate information to the right people so you don’t have to worry about things falling through the cracks. We work to address issues quickly and effectively to prevent costly mistakes. Hiring a new construction designer ensures your project stays on track and on budget.

A home in 3 vignettes, Houston dining room, by Laura U Interior Design

How does new construction interior design work?

We take a holistic approach to new construction projects. Through observation, visualization, and curation, we create interiors that represent you and your unique style. From traditional to contemporary, collected to modern, our Classically Current viewpoint ensures your home’s design remains timeless.

Step 1. Getting to know you

We focus on thoroughly understanding your design aesthetic, personal values, and passions. We take time to develop an understanding of what you love, so we can create the emotional connection you want with your new home. Whether it’s in the Laura U studio or in on-site in your home, every project begins with a discovery session.

We explore your design preferences and introduce you to The Process of Design, our signature process. We discuss what inspires you, determine your design style, delve into your current lifestyle and learn how you envision living in your new home. During these conversations, we discuss the project scope, fee schedule, and curate your interior design style profile.

Step 2. Construction design and selection

With your design direction is defined, we select the perfect finishes and fixtures for your home’s new interior. We work with your architect and builder to incorporate the unique features and spaces your family needs. Once you complete your finish selections, our team presents a comprehensive finish schedule to you and your builder. This ensures a seamless transition from design to construction.

The entry to a home in Santa Fe, designed by Laura U

Step 3. Furnishing design and selection

After build out is complete, we begin the interior design process, conceptualizing room-by-room how you want your whole home to look. We select and present inspirational images for furniture, window treatments, soft goods, art, and accessories to help you refine your design style. Our design team creates sketches for custom pieces and sources furnishings. Using samples, fabric swatches, and finishes, you’ll be able to envision your new interior through this tactile presentation.

Step 4. Procurement and installation

When you approve your furnishings selections, our dedicated in-house purchasing agent places and manages your orders. They track each piece, ensure its receipt, and confirm it’s inspected for quality. Our design team works with our local installation group to deliver and carefully place each piece in your home. We ensure everything is picture-perfect for your final reveal.

Step 5. Final home reveal

Pop the champagne – it’s time to celebrate your new interior! We welcome you to your new home with a bottle of bubbly and a few surprises. Once our walk-through is complete, you enjoy your new home, and we attend to any items needing attention.

A contemporary home in 3 vignettes, designed by Laura U

Ready to build a home that’s an authentic reflection of you?

Contact us to discuss your new home construction project today.


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